Book Craig Husar, G.G.

Jewelry Expert • Luxury Retail Visionary • Chief Romance Officer™

Bring passion, insight, and real-world strategy to your next event with Craig Husar—one of America’s most respected voices in fine jewelry and luxury retail. With decades of experience, a flair for storytelling, and a relentless focus on customer connection, Craig captivates audiences with unforgettable presentations that both inspire and deliver results.

As the Chief Romance Officer™ of Craig Husar Fine Diamonds, Craig has built a nationally celebrated brand by transforming life's milestones into magical moments. He’s a GIA Graduate Gemologist, former gemology instructor, and third-generation jeweler who turned a 400-square-foot family watch shop into a 7,500-square-foot luxury destination. From custom engagement rings to curated timepiece events like Whiskey & Watches, his innovative approach blends legacy with modern retail success.

Craig is also President of the GIA Alumni Collective – Wisconsin Chapter and an in-demand thought leader for industry groups, brand partners, and business owners seeking meaningful growth in a shifting marketplace.

Whether he's delivering a keynote, leading a breakout session, or inspiring a sales team, Craig brings energy, elegance, and executable strategies to every stage.

Craig Husar - Signature Speaking Topics

1. From Shipwrecks to Showrooms™: My Journey from Treasure Hunter to Luxury Jeweler

An unforgettable keynote that traces Craig's early work recovering Spanish galleon treasure alongside Mel Fisher to building one of the Midwest's top luxury jewelry destinations. This story-packed session reveals how adventure, risk-taking, and authenticity translate to business success—and how the treasures we seek are tied to the stories we tell.

2. Sunken Treasure & Spanish Gold: Behind the Scenes of the Atocha Discovery

Craig shares what it was like working with Mel Fisher as the Exhibition Director for The Treasures of the Atocha. This gripping presentation combines real shipwreck history, recovered emeralds and gold, and the high-stakes world of underwater treasure recovery. It's a captivating session for jewelry lovers, gem enthusiasts, and adventurous audiences alike.

3. Selling Romance: How to Connect Emotionally and Create Clients for Life

This signature talk unpacks the Chief Romance Officer™ approach—how to sell not just jewelry but meaning. Learn to guide customers through emotional moments, such as proposals, anniversaries, and family milestones, to build relationships founded on trust and create lasting memories.

4. The Treasure Map of Modern Retail: Rediscovering the Joy of In-Store Experiences

In a digital-first world, Craig reveals that in-store experiences are the new luxury. Learn how to design unforgettable showroom events, create interactive brand moments, and use storytelling as a compass to drive loyalty and sales—no shovel required.

5. Legacy Retail in a Disrupted World: How Family Values Can Future-Proof Your Business

As a third-generation jeweler who rebranded and rebuilt the Husar family legacy, Craig shares insights on how to honor tradition while adapting to a changing marketplace. Ideal for family business owners, succession planners, and retail leaders navigating generational change.

6. Natural Diamonds in the Lab-Grown Era: The Case for Authentic Value

This talk explores how jewelers can confidently educate and sell natural diamonds in a market saturated with lab-grown alternatives. Craig combines GIA insights, emotional selling, and market trends to equip retailers with language that resonates with their customers.

7. Romance, Psychology & the Jewelry Sale

This session dives into buyer psychology, behavioral economics, and emotional storytelling, demonstrating how jewelers can transition from transactional to transformational selling. Learn to tap into the feelings behind the purchase and make yourself unforgettable.

8. What Treasure Hunting Taught Me About Life, Love & Risk

An introspective and motivational talk that draws leadership, entrepreneurship, and life lessons from Craig's time as a professional treasure hunter. Perfect for cross-industry audiences, keynotes, or inspirational speaking events.

Why Book Craig?

• 30+ years of luxury retail, gemological, and leadership experience

• Graduate Gemologist and former GIA Instructor of Gemology

• Founder and Chief Romance Officer™ at Craig Husar Fine Diamonds

• President of the GIA Alumni Collective – Wisconsin Chapter

• Creator of signature customer events like Whiskey & Watches and Sapphire Soiree

• Featured in Instore Magazine’s "America’s Coolest Stores"

• Treasure hunter and Exhibition Director for The Treasures of the Atocha

Craig is available for:

• Keynotes & conference sessions

• Sales team training

• Retailer workshops

• Panel discussions & industry events

• Private brand events & retail summits

Investment:

Craig’s standard speaking fee is $10,000, which includes preparation, customization, and delivery. Travel and accommodations are billed separately. Let’s create something unforgettable for your audience. To book Craig Husar or check availability, please email craig@craighusar.com or call 262-789-8585.